Boston-based, Laura Fish is a digital product designer focusing on strategy and vision(eering). She’s currently authoring The Designer’s Guide to Visioneering and organizing the respective movement to help fellow designer’s level-up.
Over the course of a 15-year career, her design and product vision work would earn her a spot as a major influencer to leadership running notable Fortune 500 companies. To reach that elevated position, she had the foresight to evolve her product game and strategic maturity to eventually emerge as the bridge that connects design-to-business. She then honed that strategically-savvy product mindset to better champion her love for the vision.
After years calibrating that thinking, she realized she had unexpectedly made the pilgrimage from a user experience designer to a digital product designer. And through her new digital product designer lens, she was exercising a new strategic take on the vision as applied to the digital product space: visioneering.
Now she’s dedicated to helping her fellow digitally-minded designers working in today’s user experience design space, standing in the spot she once stood… wanting to find a better way forward for their career, their company and their product work. Call her the visioneering sherpa, here to guide the journey.
When she’s not solving pixel problems or arguing with Siri, she’s working on her artwork.
Laura Fish. 2018.