Harness your power as a digital product designer by championing the keystone of digital products, product vision.

Harness your power as a modern designer with the new product vision.


The Modern Designer has a Higher Calling:

We are called to be the architects of creativity, assembling sparks of connections through skillful problem solving. We possess the gift for sculpting the inevitable: change. With this gift we bear a weighty responsibility, a commitment to effect change for better.

I’m pulling for all designers—not only my digital compatriots—to hear this call.

Laura Fish


The visioneering dictionary

Product Vision:

I believe the product vision to be the keystone of a digital product.

Think of your product vision as the strategic compass that keeps an evolving digital offering aligned with a company’s north star—its mission and purpose—and deliverables tethered to a course that’s solving for user problems through the lens of commercially critical business objectives.


Mission Statement

I started this effort in service of the designer, who is standing in the spot I once stood. Wanting to find a better way forward for their career, their company and their product contributions.

Call me the visioneering sherpa, here to guide the journey.

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Blog Postings

The Latest Word

Find all of my articles on digital product design/er, product vision and visioneering archived here to The Latest Word. You’ll also find these articles posted to my medium publication and LinkedIn profile to facilitate dialog.

Here’s the latest, from the The Latest Word:


Designing from Inside the Box

Let’s look at why big business and the designer are fated to move into a balanced partnership founded on mutually assured success.

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