Harness your power as a digital product designer by championing the keystone of digital products, product vision.

Harness your power as a digital product designer by championing the product vision.


The visioneering dictionary

Product Vision:

I believe the product vision to be the keystone of a digital product.

Think of your product vision as the strategic compass that keeps an evolving digital offering aligned with a company’s north star—its mission and purpose—and deliverables tethered to a course that’s solving for user problems through the lens of commercially critical business objectives.


Mission Statement

I started this effort in service of the digitally-minded designer working in today’s user experience design space, who is standing in the spot I once stood. Wanting to find a better way forward for their career, their company and their product work.

Call me the visioneering sherpa, here to guide the journey.

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Blog Postings

The Latest Word

Find all of my articles on digital product design/er, product vision and visioneering posted to The Latest Word. You’ll also find these articles posted one week later to my medium publication and LinkedIn profile to facilitate dialog.

Here’s the latest, from the The Latest Word:


A Higher Calling: From UXD’er to Digital Product Designer

January 21, 2019. Moving beyond the identity crisis, clarifying the role change and harnessing that newfound power.

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