The Modern Designer has a Higher Calling:
We are called to be the architects of creativity, assembling sparks of connections through skillful problem solving. We possess the gift for sculpting the inevitable: change. With this gift we bear a weighty responsibility, a commitment to effect change for better.
I’m pulling for all designers—not only my digital compatriots—to hear this call.
The visioneering dictionary
I believe the product vision to be the keystone of a digital product.
Think of your product vision as the strategic compass that keeps an evolving digital offering aligned with a company’s north star—its mission and purpose—and deliverables tethered to a course that’s solving for user problems through the lens of commercially critical business objectives.